2_Spotlight: Boston Red Sox, Adam Grossman
Spotlight: Adam Grossman, Boston Red Sox
Moderator: Field Yates, ESPN
Session Description: When the face of your institution moves on, how can you celebrate a legacy while concurrently looking to the future? Join Boston Red Sox CMO, Adam Grossman, to hear about the strategy surrounding Big Papi's "Succession Tour." Learn how the Red Sox said goodbye to their biggest and most beloved star in a way that evoked a real connection with the franchise's most loyal fans.