Panel 1: Flip the Funnel: Embrace the Donor Journey

Today, our donors expect communication to be personal - and they're not wrong. Marketing experts from Drift, Puma and Wayfair weigh in on how great marketing starts with a persona-centric strategy.

Panelists: Dave Gerhardt, Drift | Courtney Lawrie, Wayfair | Ann Unger, Puma

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