Panel 1: Flip the Funnel: Embrace the Donor Journey
Today, our donors expect communication to be personal - and they're not wrong. Marketing experts from Drift, Puma and Wayfair weigh in on how great marketing starts with a persona-centric strategy.
Panelists: Dave Gerhardt, Drift | Courtney Lawrie, Wayfair | Ann Unger, Puma
Want more resources from RAISE 2018? Click here.