Winning Strategies: Turning Fans Into Donors


Fan engagement has shifted to social media, providing advancement teams with loads of untapped potential.

Hear how the Virginia Athletics Foundation and the UNC Rams Club are turning fans into donors. You’ll learn how these teams are broadening the donor base and building major gift pipeline by harnessing digital insights and social engagement.

We talked with Casey Steffan, Director of Membership and Development at VAF, and Nick Fulton, Director of Annual Campaigns at UNC, about the challenges and opportunities facing athletics fundraisers.

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